- They are Investors, not Donors. Don't expect Millennials to be cutting the big checks at the annual Give Sunday. Not only because they don't have that kind of money (yet), but Millennials are more likely to look for ways they can personally invest in creating impact. That can be small monetary donations they can track, or hands-on work in the community.
- They are Family and Community-Oriented. That's right. Recent studies show that at the top of Millennials' priorities is a successful family life, marriage, and making a difference in their community. While Millennials may be tired of some of the moral crusades in the church, the church that re-invests this energy into helping Millennials in their marriage and family life will find willing partners.
- They are Shameless Optimists. There's a lot of talk about what's going wrong in the world, but Millennials see a lot that is going well. The Internet has provided boundless opportunities to create meaningful change quickly, and they're heavily invested in this potential to overcome difficult challenges. Churches that give off a negative or pessimistic vibe about their community or the world will have a hard time connecting with Millennials.
- They are Multiethnic. The largest generation in history, Millennials are also the most diverse. They've grown up in a world of people who don't always look like them or speak like them, so they expect their key social environments later in life to look this way, too. Churches that are monochromatic and don't match the way the rest of the world looks to them will be foreign to Millennials.
- They are Creative and Entrepreneurial. 92% of Millennials believe entrepreneurial education is important and 30% have started a business by the time they graduate college. A poor job market has pushed them to be entrepreneurs and freelancers at a frenetic rate. This will carry over to their interaction with the church, where they will expect innovation, creativity, and entrepreneurship to be happening and supported.
Does this match what you're seeing in your church? How is this shaping the way you do church and engage with the Next Generation?